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What is the purpose of a BIA?
More diverse activity is required than simply beautification and
promotion, although both are important elements of any comprehensive
improvement effort. A concerted effort is also required on the part of
the BIA leadership to develop a network of relationships and partnerships
among local community groups (schools, churches, citizen groups etc.) and
institutions (Chamber of Commerce, committees of council etc.). The key
to the success of any BIA lies in establishing and maintaining this network.
It is only through the combined effort of all local community groups that
a BIA can truly be successful.
Revitalization and maintenance often includes defining an identity
for the local community. This identity is then used as further means to
promote the local community as an interesting and unique business area. In
some cases, leaders of the BIA (the board of management) become a line of
communication between the community and local council. The BIA forum can
be used as a vehicle for conveying community concerns to council and, for
reinforcing the need for council to pursue policies and activities that
will promote and strengthen the community and its unique identity.
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